According to the two tech companies, the purpose of the generative artificial intelligence technologies is to assist humans rather than to replace them.
Tech companies Adobe and Activision Blizzard are introducing generative artificial intelligence tools, while each company insisted that the technologies are just meant to support people in creating content and will not take the position of employees.
The May 23rd debut of “Generative Fill” by graphic software behemoth Adobe would let users “generate content from inside Photoshop with a text prompt.”
Activision Blizzard Explores AI for Game Design
According to a New York Times article, gaming company Activision Blizzard is thinking of using an AI that can create images to help with game design. The company’s chief design officer, Allen Adham, alerted staff members about this investigation through email last month. Instead of completely replacing human designers, the AI tool will act as a “co-pilot” alongside them.
Activision Blizzard’s AI tool, Blizzard Diffusion, attempts to automate manual and repetitive tasks so that artists can concentrate more on creativity. The tool’s objective, according to Andrew Guerrero, vice president of global insights at Blizzard, is to eliminate menial duties and give artists more time to explore their creative potential.
Adobe’s AI Tool Speeds Up Design Process
Another tech company, Adobe, has unveiled a tool that uses AI to speed up the design process. Adobe’s Asia-Pacific Director of Digital Media and Strategy, Chandra Sinnathamby, explained that their technology acts as a co-pilot, assisting graphic designers to increase productivity.
Instead of replacing designers, the goal is to speed up and streamline their workflow.
Addressing Concerns of AI Confusion
Precautions have been taken to prevent confusion between work produced by AI and human creators. Sinnathamby reaffirmed that procedures are in place to separate artistic contributions from those produced by artificial intelligence. Additionally, stock photo creators who supply images for the AI are fairly compensated for their efforts.
Not just Adobe and Blizzard are enthusiastic about generative AI. Many IT companies are looking into how AI tools could support creative processes. AI’s application in design and other industries continues to spark curiosity and inventiveness.
Balancing Automation and Human Creativity
The difficult balance between automation and human creativity is highlighted by the usage of AI tools in game and visual design.
Corporations like Adobe and Activision Blizzard are aware of how AI may improve productivity and efficiency while giving human designers more time to concentrate on more creative and inventive parts of their work.
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On May 23, Nikesh Arora, the chief of the cybersecurity firm Palo Alto Networks appeared on Mad Money with Jim Cramer to tout the benefits of generative AI for cybersecurity.