Amazon continues to innovate its seller tools, with the latest enhancement leveraging generative AI-powered features to streamline the listing creation process.
Last year, the e-commerce giant introduced generative AI-powered features aimed at helping sellers swiftly generate listings by providing minimal product information. Now, Amazon is taking this a step further by simplifying the listing creation process for items already listed elsewhere on the web.
The new tool utilizes AI technology to extract details from an item’s URL on another website and automatically generate a listing on Amazon. This feature, currently available in English for U.S. sellers, aims to empower sellers to effortlessly create high-quality listings by leveraging existing product information.
Amazon highlighted the seamless integration of this functionality into its seller platform, emphasizing the simplicity of generating engaging listings directly from external URLs. By harnessing the power of generative AI-based features, sellers can efficiently populate Amazon’s store with compelling product listings, enhancing the overall shopping experience for customers.
This announcement follows Amazon’s previous initiatives in the realm of generative AI tools. Last October, the company introduced a tool enabling advertisers to generate contextual backgrounds through text prompts. Amazon noted that providing a contextual background to an item could result in a 40% higher click-through rate compared to a plain white background.
The adoption of generative AI tools among sellers has been notable, with Amazon reporting that over 100,000 sellers have experimented with these capabilities. Particularly striking is the statistic indicating that 80% of the time, sellers accept suggestions from AI-powered tools, underscoring the value and effectiveness of AI-driven solutions in the e-commerce ecosystem.
Amazon’s foray into AI-powered tools aligns with broader industry trends, where other tech giants and e-commerce platforms are also exploring similar initiatives.
Companies like Google, eBay, and Shopify have introduced AI-powered tools aimed at enhancing product imagery, generating listings from images, and providing AI-powered image editing capabilities for products.
As AI continues to reshape the landscape of online commerce, Amazon’s latest offering underscores its commitment to empowering sellers with cutting-edge tools to optimize their selling experience and drive business growth. With AI-driven innovations becoming increasingly prevalent, the future of e-commerce promises greater efficiency, creativity, and convenience for sellers and customers alike.