Top 15 AI startups to watch in 2024 


A pioneer in technological advancement, generative AI has given computers the ability to design, produce, and edit media that was previously thought to be the purview of humans alone.

Did you know that a shocking 86% of IT workers in a recent survey predicted that generative AI will be a game-changer for their companies? Countless other industries, not limited to IT, are accounted for in this sum, including healthcare, marketing, banking, and many more.

The face of technological progress is being transformed by a dramatic growth in the number of Generative AI startups being developed, which is directly proportional to the rising importance of generative AI.

Understanding the Basics of Generative AI

Simply put, Generative AI can be described as a branch of Artificial Intelligence that primarily focuses on creating AI systems capable of generating content that shares similar characteristics with human creativity. From text summarization or content creation to generating high-quality images and music, Generative AI has a wide range of creative applications across various industries.

In addition, Generative AI also poses numerous advantages for businesses, such as reduced costs, enhanced customer satisfaction, improved business processes, and personalized interactions, among others.

Top Generative AI Startups 2024

Mentioned below is a detailed list highlighting what I believe to be some of the best Generative AI startups of 2023.

1. Anthropic

Established in the year 2021 by a group of former OpenAI professionals, Anthropic is a generative AI startup that primarily focuses on creating responsible AI systems and language models. Just within two years of its launch, Anthropic released Claude, an AI-powered chatbot, in the year 2023.

AI startups

With the help of this platform, you can perform a wide range of tasks, such as content creation, customer support, legal document summarization, and more. 

2. Hugging Face

Founded in 2016, Hugging Face is a community forum in the field of artificial intelligence and machine learning. Over the years, it has been able to garner immense popularity because of its open-source projects and contributions to the NLP (Natural Language Processing) community. Some of the community’s many specialties include image classification, object detection, audio classification, and text classification, among others.

3. Glean

Moving on, Glean is an AI-powered workplace search that was established in the year 2019 by none other than Arvind Jain, a former Google employee, along with other industry experts. One of the many specialties of this workplace search includes providing personalized results and recommendations to businesses based on the insights derived from trending topics and ongoing tasks. 

4. Soundraw

Soundraw, as the name suggests, is a generative AI solution specifically curated for music composition by Daigo Kusunoki. With the help of this platform, you can generate various forms of music and audio for videos, games, podcasts, social media, and other mediums. 

5. OpenAI

When talking about top generative AI startups, it is hard not to mention something as prominent as OpenAI in the generative AI market! Started as a simple startup in 2015, OpenAI has become one of this field’s largest players. Being at the forefront of AI research, OpenAI has produced some impressive AI models and frameworks, GPT being one of its best-known works.

6. Inflection AI

Founded in 2022 by former Linkedln leaders, the ultimate goal of Inflection AI was to completely transform the way humans interacted and communicated with computers. To some extent, Inflection AI was able to achieve this goal when it released the very popular AI-powered platform Pi in the year 2023. 

Pi is an AI assistance that enables human-to-computer interaction in plain language. In addition to this, it also offers other exciting features, including voice search and more. 

7. Jasper

Established in the year 2021, Jasper is currently one of the most widely used tools in the realm of digital marketing. From content generation to art creation, you can do it all with this platform. Because of its multi-faceted capabilities and ease of use, Jasper has been able to garner immense popularity, especially among businesses that wish to manage digital marketing campaigns or establish a consistent brand image.

8. Synthesia

Contrary to all the Generative AI startups that we have discussed so far, Synthesia mainly focuses on video creation both for personal and business purposes. The core of Synthesia’s technology relies on advanced AI models trained on vast amounts of data to understand and generate human-like video content. It allows users to leverage AI algorithms to create realistic visuals, including animated characters and scenes. 

The capabilities of Synthesia are not just restricted to video creation alone but extend further by enabling users to customize the generated videos, including the characters, backgrounds, and even the voice used for narration.

9. Perplexity AI

Headquartered in San Francisco, California, Perplexity AI is an AI chatbot and AI-powered search engine established in 2022. With the help of this platform, users can quite easily conversationally conduct searches and get the desired results. 

One of the most compelling facts about Perplexity AI is that, within just one year of its launch, this platform achieved 10 million monthly visits alongside 2 million unique monthly visitors. 

Related: Top 10+ Artificial Intelligence Project ideas in 2024

A. Generative AI Startups for Developers

Generative AI startups can provide a wide range of tools and technologies that can enhance the capabilities of developers across various domains, such as game development and natural language processing.

Mentioned below are two examples of such startups, which I believe that every developer should explore.

1. Tabnine

Founded in 2017, Tabnine is an AI-powered code completion and code suggestion tool that utilizes machine learning algorithms to offer context-aware code suggestions. It has particularly gained significant momentum among developers because of its amazing capabilities to autocomplete code, thus saving time and reducing human errors.

Apart from this, other robust features offered by this platform include code documentation, customization, and support for multiple programming languages. 

2. AI21 Labs 

Launched in 2012, AI21 Labs is another excellent Generative AI startup, with the help of which you can complete a wide range of tasks, including application development, language modeling, content generation, editing, and more. Some of the many products and solutions offered by this platform include Wordtune, Wordtune Read, and A121 Studio. 

B. AI Startups for Healthcare

Generative AI startups have also played a pivotal role in transforming the healthcare industry by bringing in innovative solutions to improve overall healthcare operations, such as patient care, diagnosis, and treatment. To enhance your understanding of their operations, consider enrolling in an AI Bootcamp for a more profound insight.

I’ll share a few examples to help you learn some of these revolutionary players in this realm. 

1. Insilico Medicine

Insilico Medicine is a biotechnology company that specializes in the field of artificial intelligence and deep learning for drug discovery and development. It was founded in the year 2014 by Alex Zhavoronkov. This company is especially known for its work in using GANs (General Adversarial Networks) to generate molecular structures and identify novel chemical compounds with therapeutic potential. 

2. Paige AI

Moving on, Paige AI is another notable name in the healthcare industry, thanks to its contributions to enhancing the accuracy and efficiency of cancer diagnosis and research. It was founded in the year 2017 and offers a wide range of innovative solutions and products, such as Paige Prostate Suite, Paige Breast Suite, and FullFocus, among others. 

3. Entos

Founded in the year 2019, Entos primarily focuses on optimizing oncology therapeutics with Artificial Intelligence. The platform currently specializes in drug discovery and development, high-throughput experimentation, and physics-informed AI design. 

4. Biomatter

Last but definitely not least, another leading name in the field of healthcare is Biomatter, which specializes in designing and developing proteins for health and sustainable manufacturing. It was founded in 2018 and has multiple use cases across domains such as biotherapeutics, food and beverage, molecular biology, and more.

C. Generative AI Startups for Customer Service

Yet another field that has been able to undergo a complete transformation with the advent of Generative AI is none other than customer service. From automating routine tasks to enhancing the overall customer experience, everything has been made possible with this technology. Three of the most notable startups in this aspect include,

1. Revery AI

Founded in the year 2020, Revery AI has paved the way for the creation of an integrated virtual shopping experience for customers by enabling them to try on different clothes and garments in a virtual dressing room, making it one of the top generative AI companies. 

2. Gridspace 

Gridspace is a technology company that focuses on NLP and speech analytics to provide innovative solutions that aim to improve customer service and communication across various industries. It was founded in the year 2012 and offers various unique services to business enterprises, such as compliance monitoring, real-time transcription, cross-platform compatibility, and more.

3. Veesual 

Similar to Revery AI, Veesual is another excellent example of a Generative AI start-up that enables virtual try-ons in the realm of fashion and e-commerce. Mix and Match, Digital Dressing Room, and Switch Model are some of the many services offered by this company that enable consumers to explore high-resolution images of different clothing items. 

Disadvantages of Generative AI

Although generative AI holds immense potential for the upcoming years, like most other technologies, it poses some challenges and technological hurdles. They include:

1. Biasness and Fairness: As we all know, generative AI models undergo training on vast amounts of data that oftentimes can contain biases. This, in turn, can result in the models generating biased or unfair content that carries the potential to cause harm or discrimination. 

2. Integration Complexity: Integrating Generative AI solutions into business processes can be quite expensive, especially for small-sized companies. One of the main reasons behind this is that maintaining these innovative solutions requires skilled personnel and specific hardware, which can be a major barrier for organizations with limited budgets. 

3. Lack Of Control: Although generative AI does possess the ability to generate creative possibilities, when it comes to maintaining control over the generated content, it poses quite a few challenges. AI models might produce unexpected or undesirable outputs, requiring human intervention to verify or refine the same.

4. Lack Of Understanding: Generative AI models lack true understanding or consciousness. They operate based on patterns and data but do not have any genuine comprehension capability or awareness. This limitation becomes especially evident when the AI generates content that may be factually incorrect or lacks contextual understanding. 

5. Data Dependency: Lastly, another major disadvantage of generative AI is its huge dependency on high-quality training data to perform effectively. The lack of the same can result in suboptimal outcomes and affect the model’s generalization capabilities. 

While generative AI faces challenges related to bias, integration complexity, control, understanding, and data dependency, it also holds vast potential for innovation and creative solutions. By addressing these hurdles and leveraging the technology responsibly, we can harness its transformative power for a brighter future.


The field of Generative AI is constantly evolving as researchers are continually developing more sophisticated models and finding applications in various domains like healthcare, finance, and more. It carries immense potential to impact a wide range of industries and creative endeavors in the upcoming years.

However, just like two sides of a coin, Generative AI raises some ethical considerations too, which must be addressed with due diligence to ensure its responsible use.