OpenAI, the creator of ChatGPT, has announced a significant new partnership with PwC, positioning the management consulting giant as its largest customer and first partner in reselling ChatGPT’s enterprise offerings.
This strategic alliance marks a major step in OpenAI’s efforts to monetize its generative AI products through a dedicated enterprise tier launched in August 2023.
PwC will cover 100,000 users under this deal, involving employees in the U.S., U.K., and the Middle East, with potential future expansion to its entire global workforce of 328,000. This partnership not only boosts the user base of ChatGPT’s enterprise tier, which previously stood at around 600,000 users including 93% of all Fortune 500 companies, but also sets a precedent for how OpenAI plans to penetrate various industry verticals through partnerships.
Strategic Implications for PwC
For PwC, this deal is more than just an expansion of tools—it signifies a shift in how the firm views its growth and operational strategy. Bret Greenstein, PwC’s partner and generative AI leader, emphasized that adopting ChatGPT aligns with the firm’s focus on enhancing business processes, outcomes, and workforce efficiency without necessarily expanding headcount. This approach is expected to strengthen PwC’s capabilities in digital transformation consulting, a key area of growth for the firm.
The Role of Generative AI in Consulting
The use of generative AI like ChatGPT in consulting signifies a broader trend in digital transformation. PwC’s initiative to resell ChatGPT services is part of a larger strategy to provide enhanced digital solutions to its clients, mirroring the internal adoption and optimization of these technologies within PwC itself.
The firm has developed educational tools to train its staff on generative AI, achieving a notable 90% engagement rate, which speaks to the high interest and potential reliance on these technologies moving forward.
While specific pricing details for the enterprise tier remain undisclosed by both PwC and OpenAI, discussions on platforms like Reddit suggest a significant investment is required for large-scale deployments. The rumored rate of $60 per seat per month for smaller scales indicates that enterprise agreements could involve variable pricing structures depending on the volume and commitment level.
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OpenAI’s Channel Strategy
Richard Hasslacher, OpenAI’s global head of alliances and partnerships, highlighted the importance of the partner ecosystem in scaling the deployment of generative AI solutions. With limited capacity to directly manage all potential enterprise engagements, partnerships with firms like PwC are crucial. This strategy not only extends OpenAI’s market reach but also enhances customer support and success through partners’ existing networks.
As OpenAI continues to expand its enterprise offerings, the role of strategic partnerships will be pivotal in shaping the adoption and integration of generative AI across different sectors. This collaboration with PwC is likely just the beginning, with expectations of more partnerships that will expand the ecosystem and further embed generative AI tools in business operations worldwide.