In a bid to rival Spotify’s AI-generated playlists, Amazon has unveiled its own iteration, Maestro. This innovative feature empowers users to craft personalized playlists effortlessly, leveraging the power of artificial intelligence.
Amazon Music’s Maestro introduces a novel approach to playlist creation, allowing users to generate playlists through spoken or written prompts, including the creative use of emojis. By incorporating prompts related to activities, emotions, or sounds, users can effortlessly curate playlists tailored to their mood and preferences. Additionally, Maestro offers prompt suggestions for users seeking inspiration, ensuring a seamless and intuitive experience.
While the technology behind Maestro is still in beta, Amazon assures users of ongoing refinement to enhance accuracy and relevance. Like its counterparts, Amazon has implemented safeguards to prevent offensive language and inappropriate prompts, underscoring its commitment to maintaining a positive user experience.
Here are some Maestro prompts we’re loving right now:
- 😭 and eating 🍝
- Make my 👶 a savage
- Myspace era hip-hop
- 🏜️🌵🤠
- Music my grandparents made out to
- I tracked my friends and they’re all hanging out without me
- 🎤🚿🧼
Although currently available to a select group of users, Maestro promises expanded functionality for subscribers. Premium users can enjoy instant playlist access and the ability to save playlists for later enjoyment. This strategic differentiation aims to incentivize users to upgrade to paid subscriptions, aligning with the industry trend of offering premium AI experiences as part of subscription packages.
How to get started
- Download the latest version of the Amazon Music mobile app
- Customers who are in the beta will see Maestro either on their home screen, or when they tap the plus sign where they usually create a new playlist
- Talk or type your playlist idea
- Tap “Let’s go!” to stream your playlist
- Save and share with friends