Elon Musk, the visionary behind X (formerly Twitter), has unveiled the platform’s roadmap for the upcoming year, highlighting the transformation into an all-encompassing “everything app.”
Musk’s ambitious plan includes the introduction of AI-powered experiences and the imminent launch of peer-to-peer payments. Despite Musk’s occasionally flexible timelines, X has been actively securing licenses for payment processing, recently gaining approval in Arkansas and Pennsylvania, bringing the total to 14 U.S. states.
In Musk’s envisioned future, X users will seamlessly send money to one another within the platform and withdraw funds to authenticated bank accounts. Musk even floated the idea of enticing users with high-yield money market accounts down the road, encouraging them to keep more of their funds on X.
The company’s blog post outlines its commitment to introducing peer-to-peer payments this year, aiming to unlock enhanced user utility and fresh commerce opportunities, potentially integrating with other X features like creator revenue sharing and online shopping. X also pledges ongoing investments in creators, content partnerships, original content, full-funnel ads, and brand safety.
Brand safety has been a focal point for X, with concerns from advertisers about their ads appearing alongside toxic content or hate speech. Musk’s unconventional response to these concerns has prompted shifts to smaller advertisers, yet the company remains keen on attracting advertisers, evident in its recent post about vertical video ad brand safety initiatives.
The announcement hints at an AI-centric future for X, following Musk’s introduction of the Grok chatbot, a competitor to Musk’s ChatGPT. Although details are scant, the post suggests that AI will play a pivotal role in enhancing the X user experience, spanning areas such as search, ads, and customer understanding.
xAI, Musk’s AI venture, will power user-facing features like “See Similar Posts” and an upcoming “See Dissimilar Posts,” challenging users to broaden their perspectives.
The post acknowledges the platform’s progress over the past year, encompassing the launch of long-form video, audio, and video calling, X Hiring (job search), Community expansion, Grok, creator tools, and more. Notably, users have collectively watched over “130 years’ worth of videos” lasting 30 minutes or longer, and calls have averaged a duration of 10 minutes.
Furthermore, X reports that over 80,000 creators have received payouts through its revenue-sharing program in less than a year.