Google has bid farewell to the name “Bard” and introduced Gemini Ultra, the latest addition to its family of foundation models. This move comes a year after the company’s initial attempt to rival OpenAI’s ChatGPT.
Notably, Gemini Ultra is set to be a paid offering, available through the new $20 Google One tier, accompanied by a two-month free trial and additional perks such as 2TB of storage and access to Gemini in Google Workspace apps.
To enhance the Gemini experience, Google is launching a dedicated Gemini app for Android and integrating it into the Google app on iOS. Furthermore, users can now replace their Google Assistant with Gemini on Android. The Duet AI brand, previously associated with AI features in Workspace, will be retired, with its functionalities absorbed into the Gemini brand.
Gemini Ultra 1.0
Gemini Ultra 1.0 is positioned as a state-of-the-art model, excelling across various benchmarks in text, image, audio, and video processing. Google emphasizes that Gemini is more than just models; it signifies a shift in technology thinking and an ecosystem benefiting billions of users, developers, and businesses.
While the initial Gemini Pro model, equivalent to GPT-3.5, was introduced with Bard, Google’s latest offering, Gemini Ultra 1.0, will be part of the paid plan, Gemini Advanced. This premium plan is priced at $20 per month, providing users with access to advanced capabilities, including highly complex tasks like coding, logical reasoning, nuanced instruction following, and creative collaboration.
Gemini Advanced subscribers will benefit from a range of features, such as the ability to write longer prompts and a better understanding of context from previous prompts. Additionally, Gemini Ultra 1.0 supports multi-model interactions, enabling conversations about images and other media.
While Gemini Advanced is currently available in English in over 150 countries, future plans include the introduction of Japanese and Korean language support. Google remains tight-lipped about Gemini’s potential integration into Google Workspace, teasing a Microsoft Copilot-like experience.
With these advancements, Google aims to solidify its position in the competitive landscape of AI chat tools, offering a robust and versatile solution for both individual and enterprise users.