Google has taken a significant step in protecting users of its generative artificial intelligence (AI) systems within its Google Cloud and Workspace platforms when they face potential allegations of intellectual property infringement. This decision aligns Google with other major tech companies like Microsoft and Adobe, all of whom have made similar commitments.
In a recent blog post, Google made it explicitly clear that customers utilizing products integrated with generative AI capabilities will receive legal protection. This announcement addresses mounting concerns surrounding potential copyright issues tied to generative AI.
Google has laid out seven products that fall under this protective umbrella:
- Duet AI in Workspace, which includes text generation in Google Docs and Gmail, along with image generation in Google Slides and Google Meet.
- Duet AI in Google Cloud.
- Vertex AI Search.
- Vertex AI Conversation.
- Vertex AI Text Embedding API.
- Visual Captioning on Vertex AI.
- Codey APIs.
It’s important to note that Google’s Bard search tool is not included in this list.
In Google’s own words, “If you are challenged on copyright grounds, we will assume responsibility for the potential legal risks involved.”
Google has introduced a unique approach to intellectual property indemnification, a two-pronged strategy. Under this initiative, Google extends its protection to encompass both the training data used and the outcomes generated from its foundational models.
This means that if a legal challenge arises due to the use of Google’s training data that contains copyrighted material, Google will step in to address these legal concerns.
Google acknowledged that this form of protection for training data isn’t new but recognized that customers sought explicit confirmation that this safeguard extends to scenarios where the training data includes copyrighted material.
Google goes further by offering protection to users who may face legal action due to the results they obtain while using its foundational AI models. This includes instances where users generate content that resembles published works. However, Google emphasizes that this protection is contingent on users not intentionally generating or using content to infringe upon the rights of others.
Google’s stance is not isolated. Microsoft, for instance, has declared its commitment to assume legal responsibility for enterprise users of its Copilot products. Similarly, Adobe has pledged to safeguard enterprise customers from copyright, privacy, and publicity rights claims when using its Firefly technology. In taking this approach, Google is addressing growing concerns about the potential legal ramifications of generative AI technologies and is striving to provide its users with a sense of security and protection when navigating this innovative landscape.