A recent report by consultancy firm CVL Economics highlights that Generative Ai is anticipated to result in job losses within the entertainment industry, particularly in film and animation.
The January 2024 report is based on a survey of 300 leaders across six entertainment sectors, revealing that 75% of respondents believe Gen AI tools, software, and models have contributed to the elimination, reduction, or consolidation of jobs within their divisions.
Generative AI is known for creating diverse content, including images, text, and music, without explicit programming, utilizing machine learning to understand and replicate patterns from existing data. According to the report, 36% of entertainment leaders using Gen AI noted a reduced need for specific skills among their staff for daily tasks and responsibilities.
The survey also identified areas within the entertainment industry that are expected to be most affected by Generative AI in the next three years. Specifically, 55% of leaders anticipate significant impacts on sound designers, while over 40% foresee vulnerabilities for music editors, audio technicians, sound engineers, and around 33% expect impacts on songwriters, composers, and studio engineers.
The use of Gen AI in the entertainment industry has raised concerns among workers, leading to a strike declaration in July 2023 by the Writers Guild of America (WGA) and the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA).
Generative AI vs Jobs
The strike aimed to address potential threats to job roles and security due to advancements in AI, particularly the use of writers’ content to train Gen AI programs and create digital replicas and characters based on actors’ likenesses.
The CVL Economics report indicates that 47% of business leaders believe Gen AI will effectively generate 3D assets and realistic sound design for film, television, and video games in the next three years. Additionally, 44% see the potential for Gen AI to create realistic foreign language dubbing for film or television dialogue, and 39% anticipate Gen AI’s role in generating music mixes and masters by 2026.